For view master fans, the last few decades have been a dark age in which the collectable packaging of the 60s – 80s (far left) was done away with in favor of bubble packaging that suggested – if you could even find them in stores – the reels’ disposability (middle left and middle right). A recent visit to the downtown target in San Francisco, though, got me feeling optimistic; not only were regional interest View Masters in stock and packaged in a new, durable sleeve (far right), but they were on prominent display, right behind the cash registers.

This entry was posted on Thursday, March 21st, 2013 at 3:14 pm and is filed under 3D, San Francisco, View Masters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.