A 1966-67 TV ad campaign for Benson & Hedges 100’s focused on the extra long cigarettes’ disadvantages, making for situational giggles. The commercial was popular enough for the alluring musical backdrop to get some airplay on its own. Written by Mitch Leigh, the same man who scored the Man of La Mancha musical, the genuine as-heard-on-television article made enough noise in Cleveland to chart locally and to get listed in a 2/11/67 issue of Billboard as a potential breakout hit. This record was credited to The Answer on the red Columbia label, and the arrangers are listed as “Music Makers,” aka Leigh’s own production house. (Joel Whitburn’s Top Pop Singles erroneously cites Bill Dean and John Campbell as the songwriters.) Another arrangement of this song, by Phil Bodner’s studio assembly the Brass Ring, entered the charts a week earlier on the Dunhill label with the hyphenated title “The Dis-Advantages of You” (and an arrangement of the “Dating Game” theme on side B). Peaking at #36, it outpaced the original as a full-blown Top 40 hit.

The Answer – “The Disadvantages of You” (1967)
The Brass Ring – “The Dis-Advantages of You” (1967)

There’s a whole category of hit singles that charted because of their involvement in TV ads, like the Johnny Mann Singers’ “Cinnamint Shuffle,” from 1966. “Cinnamint” was a flavor of Clark’s chewing gum (along with “Teaberry”) and commercials for both of these featured consumers popping a stick of it into their mouths and dancing a two-second shuffle before carrying on with their business.

The ad campaign’s song was a familiar one: “Mexican Shuffle,” written by Sol Lake, which was a keynote track on Herb Alpert and the Tijuana Brass’s South of the Border LP, a Billboard Top Ten hit in 1964 (the “Mexican Shuffle” single hit #88). The Johnny Mann Singers’ 1966 version of the song, sporting the new title of “Cinnamint Shuffle (Mexican Shuffle),” managed to squeak into Billboard‘s “bubbling under” chart, peaking at #126. (Johnny Mann was the musical director for the Joey Bishop Show, incidentally.)

Armchair carbon dating: I’m not thinking the ad in the YouTube clip above is from 1961, as listed at the beginning. That would be a full three years before Herb Alpert’s version. Also, the car at :13 is looking like a ’66 Buick Riviera and the art at :32 looks a tad countercultural.

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Johnny Mann Singers – “Cinnamint Shuffle (Mexican Shuffle)” (1966)

Bonus: Herb Alpert and the Tijuana Brass – “Mexican Shuffle” (live)